Brand Like A Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
Brand Like A Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous

Read Online Brand Like A Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous DOC

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll.Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

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  • Released: February 24, 2020
  • Author: Steve Jones
  • Rating: 4,2
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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