Black STILL Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand

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Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment. Includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM’s MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; Kevin Walker, founder, CultureLab.

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  • Released: February 24, 2020
  • Author: Pepper Miller
  • Rating: 4,4
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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