Read Now Formulaic: How Thriving Companies Market from the Core MOBI
How Do You Make Your Brand Thrive?In Formulaic: How Thriving Companies Market From the Core, Findsome & Winmore CEO Matthew Certo brings to light the key elements that drive brand marketing momentum. In a marketing environment where things are moving faster than ever and new tools and metrics seem to emerge every day, Certo brings the reader back to the things that truly make a difference. Through his study of the strategies and tactics of leading brands of the world (names like Chobani, Lululemon, Nike, Starbucks, YETI, La Croix, Patagonia, and others) and his decades of experience with hundreds of client engagements, he also reveals the ordinary things that even one-person firms can implement today to achieve the extraordinary over time. This book identifies the individual elements involved in Formulaic marketing, what questions to ask to focus your own brand, and how they can be blended together for success.Advance Praise for Formulaic“...brings us back to the foundational questions of why, what, and how we do things in our businesses.”Karl Droppers, President, MVP Sports Clubs “In Formulaic, Matt does a great job demystifying the magic bullet by dispelling the magic itself and illustrating the importance of not only the bullet, but also the gun and the shooter, in building an enduring and thriving brand.” John Rivers, Founder & CEO, 4 Rivers Smokehouse“...a thought-provoking read for any sized business.”Brian Miller, Marriott Vacations Worldwide
