Feel Free Read I'd Rather Have A Root Canal Than Do Cold Calling!: Who says telemarketing has to be torture? RTF
The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. Alas, the phone can also create frustration and even dread. In this long-awaited third edition, Shawn Greene uses her trademark humor and before-and-after scripts to show you how to make effective calls in sync with a consultative style. She shares practical tips, explains how to avoid common mistakes, and busts myths that otherwise hold you back. Topics include: Why warming calls up doesn’t actually work (and what to do instead), how to sound and feel natural and confident, effective script formats, the secrets for getting voicemail messages returned, working with gatekeepers, handling objections – and more.
