Marketing Digital: Healthcare (Spanish Edition)
Marketing Digital: Healthcare (Spanish Edition)

How to Read Marketing Digital: Healthcare (Spanish Edition) PDF

La digitalización avanza exponencialmente en todos los sectores y la salud no es una excepción. Los medios digitales son fuentes de información muy utilizadas por los profesionales sanitarios y pacientes.Las empresas deben apostar por el cambio de modelo de negocio, impulsando el proceso de transformación digital.Alicia Moder y Pere Florensa, dos profesionales del marketing digital en el sector salud, a través de un enfoque práctico, proporcionan los conocimientos fundamentales para abordar estratégicamente ladigitalización en este sector.Definir un plan de contenidos, trabajar el posicionamiento orgánico, gestionar campañas online, redes sociales, sitios web, inbound marketing,el paso de la multicanalidad a la Omnicanalidad, son algunos de los contenidos que se abordan en este libro junto a una completa revisión legal, fundamental en este sector.Marketing Digital Healthcare es el primer libro en español destinado a profesionales del sector de la salud que quieran aprovechar todas las posibilidades que ofrece el medio digital para comunicarse con supúblico objetivo.

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  • Released: February 24, 2020
  • Author: Alicia Moder,Pere Florensa
  • Rating: 4,4
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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