How to Read What Does Your Website Do All Day?: Insights of an advertiser on improving small websites with big ideas RTF
This book is for freelance and agency designers and developers. It's for clients and business owners, entrepreneurs, and everyone interested in making their website better. Based on nearly 15 years of experience, Justin Harter considers the questions and topics that come up most often when approached about a website. Challenging the conventional wisdom of sliders, slick effects, and artistic websites for the sake of artistry, Justin focuses on mastery of advertising principles. The sort of principles Ogilvy and Chiat preached."What Does Your Website Do All Day?" challenges readers to consider how their website sits in the center of an organization's digital universe. Around it everything from print ads, social media, blog posts, and more revolve around it. It asks the question, "What does your website do all day?"Justin asks readers to consider how businesses allow themselves to get big, or stay small. How nonprofits miss opportunities to expand their brands and trust by skimping on statistics. Designers and clients alike will learn better questions to ask -- for both sides -- before, during, and after you sign a contract. You'll read how to achieve mastery in your website and, by proxy, your business. Justin shows how developers and designers can develop and design better websites without succumbing to trite trends and useless features.
