自由書寫術 (Traditional Chinese Edition)
自由書寫術 (Traditional Chinese Edition)

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企畫截稿迫在眉睫,即使通宵熬夜,還是等不到靈感來敲門?客戶簡報老是凸槌,腦袋空空,擠不出吸引人的好點子?從今天起,就用自由書寫,激發出無限好創意!每個人都會遇上腦袋打結的時候!當你毫無靈感時,卻必須完成一份簡報、交出一份企畫、想出一堆文案,這時候難道你只能眼睜睜看著美好未來葬送在自己的「死腦袋」下?當邏輯思考無法幫你解決問題時,「自由書寫」就是啟動腦袋轉個彎的好方法──只要針對眼前的主題,以最快的速度不停書寫,完全不要去管文法或用字是否正確。如此一來,你的腦袋來不及編修你寫出來的東西,你便能專注於問題的背景,得到讓人眼睛一亮的好點子與好辦法。多年來,作者馬克.李維便是利用自由書寫解決了這些工作上的問題,同時藉此得到了寫文章與部落格PO文的靈感。他指出,靈感不是一種天賦,而是一種練習,只要你能善用原本已在腦中的東西,就能將思緒的原料變成實用、甚至是非凡的點子。他以工作上遇到的難題為實例,包括策略、行銷、定位、業務、商業書寫等方面的問題,示範各種進行自由書寫的方式。不論你是遇到了寫作瓶頸、面臨緊迫的截稿壓力,或是不知該如何處理在腦中四處亂竄的絕妙點子,本書都能幫助你提升戰力,喚醒沉睡的思考,將想法化為文字,發揮源源不絕的創意!◎我一直是本書與馬克.李維的忠實粉絲,不運用書中的方法,我已經沒有辦法工作了。──大衛.米爾曼.史考特(David Meerman Scott),《新行銷聖經》(The New Rules of Marketing & PR)作者◎不論你是遇到寫作瓶頸、面臨截稿壓力,或是不知該如何處理腦中亂竄的點子,馬克.李維都可以為你提供解答。只要遵從本書的原則,文字就會自然而然傾瀉而出,讓你順利完成工作,達成目標。快買這本書,釋放你腦中的所有點子!──約瑟夫.派恩(Joseph Pine II),《體驗經濟時代》(The Experience Economy)共同作者◎馬克.李維是為作家與企管大師解決疑難雜症的良醫。他教導的技巧,可以幫助我們釋放滿腦子的創意,讓點子、解決方案及文字,如洪水般洩流而下,精采、出人意表且確實可行。我愛死這本書了。──黛比.懷爾(Debbie Weil),企業社交媒體顧問◎馬克.李維教導讀者自由書寫這個很棒的技巧。它可以幫助你進入意識的深處,挖掘珍貴的寶藏。假如你想要開發自己的潛能,絕對不可錯過本書。──布埃諾(B. J. Bueno),顧問公司The Cult Branding Company創辨人◎有許多書志在幫讀者解開錯綜複雜的思緒,將想法轉化為力量強大且深具意義的東西,而本書是其中的佼佼者。我會向我所有的客戶推薦本書。──傑利.柯洛納(Jerry Colonna),創投公司Flatiron Partners創辨人兼執行長◎馬克為那些想要成為創意天才的人,創作出一本實用可行、互動性強,且充滿啟發性的指導手冊。本書是行銷與創意發想者的無價之寶,激發出無限的新點子與充滿震撼力的內容。──奈蒂.哈撒克(Nettie Hartsock),顧問公司The Hartsock Agency創辨人◎這本書可以改變你的一生!馬克提出的觀念,可以為事業、寫作,以及任何你想做的事,開啟靈感的大門。──羅伊斯.凱利(Lois Kelly),美國知名部落格Dying to Help作者

  • Released: February 24, 2020
  • Author: 馬克.李維 (Marc Levy)
  • Rating: 4
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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