The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend
The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend

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In this trailblazing book, Parry Malm explains The Language Effect – the impact the right marketing language can have on your bottom-line. He dives under the surface of the old-fashioned approach, and uncovers the psychological barriers that are holding you back. He reveals the (new) best friend of marketers – AI-Powered Copywriting – and lays out why marketers of the future need to act now… or risk getting left behind. This book will clue you up on why you need AI-Powered Copywriting in your marketing stack – before your competitors realize what they’re missing.Parry Malm is co-founder and CEO of Phrasee, and is the pioneer of AI-Powered Copywriting. He took what many called an impossible idea – a machine that writes better marketing copy than humans – and turned it into reality.“It’s the right time for global brands to embrace an AI-powered future. In the world of marketing, language is the natural next step. Exciting, advancing times for marketers.”Jai Kotecha, Managing Partner, Ogilvy“Language is central to all marketing efforts... AI-Powered Copywriting has been pivotal in ensuring our brand message not only stands out, but goesfurther.”Saul Lopes, Head of CRM, Dixons Carphone“Parry Malm is a master of words. In his irreverent and entertaining style, he teaches you how to use language to engage your audience with maximum impact.”Vivek Sharma, Founder & CEO, Movable Ink

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  • Released: February 24, 2020
  • Author: Parry Malm
  • Rating: 2,7
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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