Effervescence: Selected examples of creative marketing by the Coca-Cola Company and Anheuser-Busch when brand management was introduced
Effervescence: Selected examples of creative marketing by the Coca-Cola Company and Anheuser-Busch when brand management was introduced

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In his memoir, Effervescence, Mr. Brandon relates fascinating facts and details about many of the remarkable and highly successful marketing programs and events that occurred during his thirty-five year collective tenure at Coca-Cola and Anheuser-Busch during its most formative years. He reveals their origin, development and implementation, all of which he personally engaged in while employed in executive marketing positions at Coca-Cola and Anheuser-Busch. Chapter after chapter reveals the marketing mechanisms behind these very exciting, some first-of-its-kind, and even groundbreaking programs, that set sales records, many of which have yet to be surpassed in either company today.

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  • Released: February 24, 2020
  • Author: Robert Brandon
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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