Product Strategy for High Technology Companies
Product Strategy for High Technology Companies

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

  • Released: November 2, 2000
  • Author: Michael E. McGrath
  • Rating: 4
  • Publisher: McGraw-Hill Education; 2nd edition (November 2, 2000)
  • Total Page: 400 pages
  • File Size: 2922 KB

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