Advertising and Public Relations Research
Advertising and Public Relations Research

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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  • Released: April 16, 2015
  • Author: Donald W. Jugenheimer,Larry D. Kelley
  • Rating: 4
  • Publisher: Routledge; 2nd edition (April 16, 2015)
  • Total Page: 356 pages
  • File Size: 6906 KB
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