Desnudando la mente del consumidor (Spanish Edition)
Desnudando la mente del consumidor (Spanish Edition)

Read Now Desnudando la mente del consumidor (Spanish Edition) DOC

Este libro intenta presentar una visión teórico-práctica de los fundamentos del Consumer Insight como concepto, herramienta y fundamento de un marketing consumo-céntrico, es decir, un marketing basado en las personas. Se detallan las técnicas, herramientas y casos de marcas que han construido sus promesas de valor o estrategias fundamentadas en estas verdades humanas. 

  • Released: July 25, 2014
  • Author: Ana Cristina Quiñones Dávila
  • Rating: 4,6
  • Publisher: Gestión 2000 Perú (July 25, 2014)
  • Total Page: 232 pages
  • File Size: 7175 KB

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